JOURNAL ARTICLE

Convivial circularities for degrowth: The case of upcycling.

  • Published In: Marketing Theory, 2025, v. 25, n. 4. P. 567 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Vicdan, Handan; Ozdamar Ertekin, Zeynep; Atik, Deniz 3 of 3

Abstract

This article critically examines the potentials and limits of circular fashion practices, specifically institutional upcycling, for enabling a degrowth transition—a planned reduction of production and consumption aimed at human and environmental well-being. Drawing on qualitative interviews with diverse institutional actors in Turkey’s textile industry and secondary data, the study highlights how upcycling practices foster socio-ecological valuation of waste through “convivial circularities,” which encompass knowledge and skill assemblages as well as human and more-than-human relationalities. The findings challenge traditional views of conviviality as opposed to technology by emphasizing cooperative, technology-enabled networks that enhance access to waste and promote caring relations among humans, materials, and nature. Ultimately, the study argues for expanding degrowth frameworks to include neo-material and non-anthropocentric perspectives that integrate cultural heritage, local communities, and ecological consciousness in circular fashion, while acknowledging tensions with growth-driven industry practices.

Additional Information

  • Source:Marketing Theory. 2025/12, Vol. 25, Issue 4, p567
  • Document Type:Article
  • Subject Area:Business and Management
  • Publication Date:2025
  • ISSN:1470-5931
  • DOI:10.1177/14705931251313778
  • Accession Number:189024342
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