JOURNAL ARTICLE
To Succeed with AI, You've Got to Nail the Basics.
Published In: Harvard Business Review Digital Articles, 2026. P. 1 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Redman, Thomas C. 3 of 3
Abstract
The article focuses on five fundamental principles companies must master to succeed with artificial intelligence (AI): customer centricity, process focus, fact-based action, continuous improvement, and recognizing that quality depends on people. It argues that many organizations mistakenly believe AI can compensate for poor data and processes, leading to subpar outcomes and dissatisfied customers. Instead, leaders should prioritize building strong data foundations, aligning metrics with business goals, fostering ongoing incremental improvements, and engaging employees to effectively integrate AI into their workflows. The article emphasizes that adopting AI is a means to an end, requiring thoughtful attention to organizational basics rather than rushing technology implementation. [Extracted from the article]
Additional Information
- Source:Harvard Business Review Digital Articles. 2026/04, p1
- Document Type:Article
- Subject Area:Business and Management
- Publication Date:2026
- Accession Number:192933043
- Copyright Statement:Copyright 2026 Harvard Business Publishing. All Rights Reserved. Additional restrictions may apply including the use of this content as assigned course material. Please consult your institution's librarian about any restrictions that might apply under the license with your institution. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)
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