JOURNAL ARTICLE

Kirin Sells Four Roses Bourbon as US Whiskey Market Cools.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Matsuyama, Kanoko 3 of 3

Abstract

The article focuses on Kirin Holdings Co.'s decision to sell its Four Roses bourbon brand to E&J Gallo Winery for up to $775 million as part of a strategic shift towards healthcare. The sale is expected to finalize in the second quarter of fiscal 2026, with Kirin planning to reallocate resources to support growth, although specific plans for the proceeds are still being considered. This divestment occurs amid declining bourbon sales and broader concerns in the alcohol sector, including the impact of tariffs. Kirin aims for its health business to constitute 20% of total sales by 2030, having made recent acquisitions in the health and wellness sector. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Chemistry
  • Publication Date:2026
  • Accession Number:191381366
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