JOURNAL ARTICLE

For the first time ever, Americans are spending less than half of their viewing time watching TV.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses the significant shift in American viewing habits, highlighting that for the first time, less than half of viewing time is spent on traditional television. According to Nielsen data, in July, streaming services accounted for 38.7% of viewing time, while cable and broadcast TV comprised 29.6% and 20%, respectively. Notably, the most-watched show was "Suits," despite its original airing from 2011 to 2019, indicating a trend towards older content. The article also mentions the ongoing strikes by Hollywood writers and actors and Disney's potential divestment from linear TV, while suggesting that sports may draw viewers back to traditional formats as the NFL season begins. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/08, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2023
  • Accession Number:169973196
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