JOURNAL ARTICLE

Real-time content drives real-time influence: Maruti Indoria, Times Network.

  • Published In: CSO Forum, 2025. P. N.PAG 1 of 2

  • Database: Applied Science & Technology Source Ultimate 2 of 2

Abstract

The article focuses on Maruti Indoria's presentation at e4m TechManch 2025, where he discussed strategies for brands to navigate digital disruption in media. Indoria emphasized the enduring relevance of television in content consumption, despite shifts towards on-demand viewing and mobile devices. He highlighted the importance of live content, particularly in news and sports, for enhancing brand recall and engagement, while addressing challenges posed by ad blockers. Indoria also introduced Times Network's Customer Data Platform for intelligent audience targeting and outlined the network's successful content strategies, advocating for a rethinking of traditional advertising approaches to better connect with audiences. [Extracted from the article]

Additional Information

  • Source:CSO Forum. 2025/07, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • Accession Number:186744928
  • Copyright Statement:Copyright of CSO Forum is the property of OmniEarth Pvt. Ltd and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.