JOURNAL ARTICLE

A New Approach to Building Your Personal Brand.

  • Published In: Harvard Business Review, 2025, v. 103. P. 10 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Avery, Jill; GREENWALD, RACHEL 3 of 3

Abstract

This article focuses on the strategic process of defining and communicating a personal brand to effectively convey one's unique value in professional and personal contexts. It outlines a seven-step approach: (1) defining your purpose and personal value proposition, (2) auditing your current brand equity through self-assessment and feedback, (3) constructing a compelling personal narrative, (4) embodying your brand in everyday interactions, (5) communicating your brand via various media channels, (6) socializing your brand by engaging gatekeepers and influencers, and (7) regularly reevaluating and adjusting your brand to align with evolving goals. The process aims to enhance visibility, expand networks, and help individuals authentically share their distinctive abilities to achieve success.

Additional Information

  • Source:Harvard Business Review. 2025/02, Vol. 103, p10
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:182913519
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