JOURNAL ARTICLE

More people watch YouTube than NBCUniversal or Paramount as the internet keeps crushing traditional TV.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article focuses on the shifting landscape of television viewership, highlighting the increasing time Americans spend on YouTube compared to traditional television programming. According to Nielsen data, YouTube accounts for approximately 10% of TV viewing time, surpassing all streaming services except for Netflix, which holds 7.6%. While broadcast programming still leads with 22% and cable channels at 29%, YouTube's growth reflects changing viewer habits that have impacted traditional networks, prompting companies like Disney to consider divesting from linear holdings. The article notes that YouTube's rise has occurred alongside a decline in viewership for major networks like NBCUniversal and Paramount. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/05, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2024
  • Accession Number:177295354
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