JOURNAL ARTICLE

Watching Turkish television dramas in Argentina: entangled proximities and resigned agency in global media flows.

  • Published In: Journal of Communication, 2023, v. 74, n. 4. P. 304 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Wagner, María Celeste; Kraidy, Marwan M 3 of 3

Abstract

The article examines the evolving applicability of the cultural proximity theory, which suggests audiences prefer content culturally close to them, by analyzing the popularity of Turkish television dramas (dizi) in Latin America, particularly Argentina. Through 25 interviews, the authors introduce the concept of "entangled proximities" to describe diverse audience perspectives and identify a "resigned agency," where viewers enjoy the content while acknowledging market influences. The study argues that contemporary audiences seek a desired proximity not only to the genre of the telenovela but also to the historical societies portrayed within these dramas.

Additional Information

  • Source:Journal of Communication. 2023/08, Vol. 74, Issue 4, p304
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2023
  • ISSN:0021-9916
  • DOI:10.1093/joc/jqad001
  • Accession Number:170020758
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