In 2024, India alone lost 220 billion rupees to cyber fraud and spams: Tulika Nandy.

The article focuses on a presentation by Tulika Nandy, Senior Lead - Programmatic Ads at Truecaller, at the e4m Real-Time Programmatic Advertising Conference 2025, where she discussed the importance of meaningful advertising during the festive season. Nandy emphasized Truecaller’s mission to enhance communication by delivering relevant ads to users, highlighting the platform's significant user base of 450 million globally, with 310 million in India. She addressed the growing issue of trust in communication, noting the prevalence of spam calls and messages, and underscored Truecaller’s role in combating these challenges. Nandy also shared insights on consumer behavior during the festive season, indicating substantial increases in purchase intent across various categories, and encouraged marketers to engage with Truecaller to capitalize on these opportunities. [Extracted from the article]