JOURNAL ARTICLE

Communicating a Corporate Vision to Your Team.

  • Published In: Harvard Business Review, 2023. P. 116 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: DECKER, KELLY; DECKER, BEN 3 of 3

Abstract

A reprint of the article "Communicating a Corporate Vision to Your Team" by Kelly Decker and Ben Decker, which appeared on HBR.org on July 10, 2015, is presented. The article proposes a communication approach which addresses four key components including listeners, point of view, actions, and benefits. INSET: How to Communicate an Organizational Vision to Your Team.

Additional Information

  • Source:Harvard Business Review. 2023/04, p116
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:164428354

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