JOURNAL ARTICLE

PBS launches free retro channel, with programs from the '80s and '90s.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses PBS's launch of PBS Retro, a free ad-supported streaming channel that features classic children's programming, including shows like Thomas & Friends and Mister Rogers' Neighborhood. Available on Roku devices and web browsers, the channel aims to provide nostalgic content for both children and adults. This initiative is part of PBS's broader strategy to explore free ad-supported streaming television (FAST) options, responding to consumer demand for cost-effective viewing alternatives. The article notes the irony of featuring Mister Rogers, who was critical of television commercials, while highlighting PBS's goal to expand access to its content across digital platforms. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/04, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2024
  • Accession Number:176873140
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