JOURNAL ARTICLE

McDonald's leans hard into nostalgia with the return of the Shamrock Shake—and Grimace's uncle.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Morris, Chris 3 of 3

Abstract

The article discusses the return of the Shamrock Shake at McDonald's, along with the reintroduction of the character Uncle O'Grimacey, who has not been seen since the mid-1980s. The Shamrock Shake, a vanilla-mint dessert first launched in 1967, is part of McDonald's annual St. Patrick's Day promotion. In addition to the shake, McDonald's is offering merchandise featuring Uncle O'Grimacey, including apparel with playful slogans. To commemorate the shake's return, McDonald's will donate 25 cents from each sale to the Ronald McDonald House Charities starting February 10. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/02, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • Accession Number:182792085
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