FROM THE GUEST EDITOR. (Re)Discovering the Necessity of Craft in Health Communication.

The article focuses on the critical role of craft in health communication amid contemporary challenges such as the rise of generative artificial intelligence, reduced funding, and declining public trust in health authorities. It emphasizes that skilled, intentional communication—beyond mere accuracy or grammar—is essential for helping the public navigate complex health information, counter disinformation, and make informed decisions. The piece highlights that health communicators uphold a social contract with their audiences by choosing words thoughtfully and empathetically, making clear communication a moral necessity in today's fragmented information landscape.