JOURNAL ARTICLE

Pandemic binge: Netflix and the New Zealand experience of connected isolation.

  • Published In: Journal of Popular Television, 2025, v. 13, n. 1. P. 107 1 of 3

  • Database: Film & Television Literature Index with Full Text 2 of 3

  • Authored By: Shaheen, Zarqa; Anh, Tuan Nguyen 3 of 3

Abstract

This article examines the factors influencing virtual group-watching of Netflix Party, a subscription video-on-demand (SVOD) platform feature, among New Zealanders during the COVID-19 pandemic using the uses and gratifications theory (UGT) and structural equation modelling (SEM). Survey data from 391 respondents revealed that binge-watching, entertainment gratification, social engagement, and social influence significantly motivated group-watching via Netflix Party, while informational purposes did not have a significant effect. The study suggests that SVOD providers should enhance interactive features and privacy assurances to improve user experience and loyalty. Limitations include the non-random sample and focus on New Zealand, indicating caution when generalizing findings to other populations or platforms.

Additional Information

  • Source:Journal of Popular Television. 2025/03, Vol. 13, Issue 1, p107
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • ISSN:2046-9861
  • DOI:10.1386/jptv_00138_1
  • Accession Number:186875032
  • Copyright Statement:Copyright of Journal of Popular Television is the property of Intellect Ltd. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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