JOURNAL ARTICLE

When You Have to Make a Strategic Decision Without Much Data.

  • Published In: Harvard Business Review Digital Articles, 2024. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: ANTHONY, SCOTT D. 3 of 3

Abstract

This article discusses strategies for making informed strategic decisions when there is limited data available. It emphasizes the importance of recognizing the limitations of existing data and seeking early warning signs of change. The article suggests two places to look for these signs: with customers and by paying attention to relevant startups in the sector. Additionally, the article recommends experiencing emerging technologies firsthand and practicing associative thinking to develop novel ideas. These approaches can help executives navigate uncertainty and identify potential opportunities. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2024/03, p1
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2024
  • Accession Number:175977033
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