JOURNAL ARTICLE

Women are separating their professional and personal names after marriage to protect privacy and reputation—but the rise of AI is also playing a role.

  • Published In: Fortune.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Pringle, Eleanor 3 of 3

Abstract

The article explores the evolving attitudes toward name changes among women in heterosexual marriages, highlighting a trend where many choose to retain their maiden names in professional contexts. A study by The Female Quotient found that 35% of unmarried millennial and Gen X women and 29% of Gen Z women plan to keep their surnames professionally after marriage, driven by personal branding and the desire to maintain online reputations. The article features personal stories illustrating various motivations for name retention, including privacy, professional identity, and family cohesion. It suggests that this phenomenon is likely to grow, influenced by factors such as social media and artificial intelligence. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2024/11, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2024
  • Accession Number:180828819
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