JOURNAL ARTICLE

Netflix will now charge you $17.99 for a subscription after adding nearly 19 million new sign-ups in Q4 thanks to Squid Game and live sports.

  • Published In: Fortune.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Hetzner, Christiaan 3 of 3

Abstract

The article discusses Netflix's decision to increase subscription prices for its U.S. customers, leveraging the anticipated popularity of new seasons of shows like "Stranger Things" to attract more viewers. The price hike, which ranges from $1 to $2.50 depending on the subscription tier, comes after a record growth of 18.9 million paid subscribers in the last quarter. Despite the competitive landscape of streaming services, Netflix remains highly profitable, with a significant annual operating income increase, and plans to focus on engagement metrics rather than subscriber counts moving forward. The company asserts that it has only begun to tap into its potential market, accounting for less than 10% of TV viewing globally. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2025/01, pN.PAG
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • Accession Number:182412016
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