JOURNAL ARTICLE

Investigators at Shenzhen University Report Findings in Retailing (Going Beyond the Role: How Employees' Perception of Corporate Social Responsibility Fuels Proactive Customer Service Performance).

  • Published In: Mental Health Weekly Digest, 2024. P. 255 1 of 2

  • Database: Psychology Source 2 of 2

Abstract

A report from investigators at Shenzhen University in China explores the impact of employees' perception of corporate social responsibility (CSR) on their proactive customer service performance in the hospitality industry. The study found that employees' perceived CSR significantly influences their proactive customer service performance, with felt obligation and experienced meaningfulness playing mediating roles. The research contributes to the literature on CSR and employee proactivity, offering practical implications for managers and policymakers. The study was conducted with 438 frontline employees in boutique hotels in China. [Extracted from the article]

Additional Information

  • Source:Mental Health Weekly Digest. 2024/01, p255
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2024
  • ISSN:1543-6616
  • Accession Number:174497242
  • Copyright Statement:Copyright of Mental Health Weekly Digest is the property of NewsRx and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.