JOURNAL ARTICLE

Beyond Intuition: An Empirical Study of Typeface Selection in a Bilingual Context.

  • Published In: Information Design Journal (IDJ), 2023, v. 28, n. 1. P. 7 1 of 3

  • Database: Communication Source 2 of 3

  • Authored By: Li, Dian; Westland, Stephen 3 of 3

Abstract

There are situations where designs involve bilingual content. In such cases, to convey clear and consistent messages, we need to select typefaces in two languages. Traditionally, designers relied on their intuition and experience when selecting typefaces. This study, however, uses analytical research to explore the possibility of using data to inform designs and to make appropriate typeface selections in bilingual contexts. It collects and analyses participants' responses toward sample typefaces and uses them to choose typefaces in two languages simultaneously, English and Chinese. This method is shown to be effective; it breaks language barriers and explores an original and efficient approach to typeface selection. [ABSTRACT FROM AUTHOR]

Additional Information

  • Source:Information Design Journal (IDJ). 2023/01, Vol. 28, Issue 1, p7
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2023
  • ISSN:0142-5471
  • DOI:10.1075/idj.22018.li
  • Accession Number:171384717
  • Copyright Statement:Copyright of Information Design Journal (IDJ) is the property of John Benjamins Publishing Co. and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.