JOURNAL ARTICLE

Studies from London South Bank University Update Current Data on Psychology (Digital religion and Generation Z: an empirical study in the context of China).

  • Published In: Psychology & Psychiatry Journal, 2025. P. 507 1 of 2

  • Database: Psychology Source 2 of 2

Abstract

The article focuses on a study investigating the influence of digital media on religious behavior among Chinese Generation Z, utilizing the Theory of Planned Behavior (TPB). Conducted with 534 participants from China, the research found that media content innovation and empathic willingness significantly enhance digital religious behavior, with platforms like Weibo and TikTok playing a transformative role in shaping religious intentions. The study emphasizes the importance of vibrant, emotionally resonant content in fostering engagement and suggests that tailored digital strategies are necessary for promoting spiritual engagement in the digital age. The findings provide valuable insights for religious organizations, policymakers, and social media platforms. [Extracted from the article]

Additional Information

  • Source:Psychology & Psychiatry Journal. 2025/11, p507
  • Document Type:Article
  • Subject Area:Communication and Mass Media
  • Publication Date:2025
  • ISSN:1944-2718
  • Accession Number:188988537
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