JOURNAL ARTICLE

PepsiCo is offering gamers AI-powered software—Doritos Silent—that cancels out the annoying crunching sounds from other players.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Mollman, Steve 3 of 3

Abstract

The article discusses the introduction of Doritos Silent, an AI-augmented snack developed by PepsiCo to address the issue of crunching sounds distracting gamers. This software, which utilizes artificial intelligence and machine learning to analyze over 5,000 crunch sounds, aims to enhance the gaming experience by canceling out the noise of munching. While some critics view it as a trivial marketing gimmick, the product reflects the growing interest of marketers in the lucrative video game industry, projected to generate $188 billion in revenue this year. The software is currently available for free download, but only for Windows PCs. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/11, pN.PAG
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2023
  • Accession Number:173441448
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