JOURNAL ARTICLE

Why Searches On Microsoft's Bing Look Different in China.

  • Published In: Bloomberg.com, 2024. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Yang, Yang; Ng, Naomi 3 of 3

Abstract

This article discusses Microsoft's search engine, Bing, and its operations in China. Bing is the second most popular search engine in China and the only Western search engine accessible there. However, it has faced criticism for its compliance with Chinese censorship regulations. Bing's censorship system involves a blacklist of websites, words, and phrases that covers various topics beyond politics. The article also explores internal dynamics at Microsoft, highlighting a potential divide among employees regarding the company's direction. Despite this, Microsoft's leadership seems committed to maintaining the current course. For more information, readers can contact the authors via email. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2024/03, pN.PAG
  • Document Type:Interview
  • Subject Area:Computer Science
  • Publication Date:2024
  • Accession Number:175875073
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