JOURNAL ARTICLE

Microsoft Was Willing to Drop Bing Name to Nab Apple Search Deal.

  • Published In: Bloomberg.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Gurman, Mark; Nylen, Leah 3 of 3

Abstract

(Bloomberg) -- Microsoft Corp. was willing to hide its search engine's "Bing" brand on Apple Inc. devices in order to secure an agreement with the iPhone maker and unseat Google, Chief Executive Officer Satya Nadella testified Monday. Nadella did make inroads with Apple between 2013 and 2017, when the iPhone maker opted to replace Google as the search engine powering Siri and the Spotlight feature on its devices. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2023/10, pN.PAG
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2023
  • Accession Number:172440247
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