Tim Cook says late Apple cofounder Steve Jobs gave him this unforgettable advice before handing over the reins as CEO: 'Never ask what I would do'.

The article focuses on Tim Cook’s leadership of Apple following cofounder Steve Jobs’ guidance to forge his own path rather than emulate Jobs’ style. Jobs, who also played a key role in Pixar and observed Disney’s leadership challenges, advised Cook to focus on doing the right thing and maintaining Apple’s culture of collaboration, debate, and excellence. Cook, who joined Apple in 1998 and became CEO in 2011, continues to uphold these core principles while emphasizing areas like accessibility, privacy, and education. The article also highlights Jobs’ broader influence on other business leaders, including Salesforce CEO Marc Benioff and former Starbucks CEO Howard Schultz, as well as his advice to young professionals to pursue work they love. [Extracted from the article]