Even with record profits, Apple can’t buy our trust.
Published In: Macworld - Digital Edition, 2023, v. 40, n. 1. P. 13 1 of 3
Database: Academic Search Ultimate 2 of 3
Authored By: MOREN, DAN 3 of 3
Abstract
MAC USER Apple's most recent financial quarter (fave.co/3ietFaI) has come and gone, and the company posted (yet again) record revenues, pulling in a zillion dollars and ending its latest fiscal year with just shy of $100 billion in profit alone. Tim Cook loves to trot out the customer satisfaction numbers for Apple's products as though they're the company's north star, but that's a trailing indicator: In many cases, you don't know when you've burned through your customer trust until it's too late. Even with record profits, Apple can't buy our trust. [Extracted from the article]
Additional Information
- Source:Macworld - Digital Edition. 2023/01, Vol. 40, Issue 1, p13
- Document Type:Article
- Subject Area:Computer Science
- Publication Date:2023
- Accession Number:160753293
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