Research: Consumers Don't Want AI to Seem Human.

  • Published In: Harvard Business Review Digital Articles, 2025. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Acar, Oguz A.; Klesse, Anne-Kathrin; Tuk, Mirjam A.; Yue Zhang 3 of 3

Abstract

The article discusses research findings that show consumers prefer AI not to appear too human-like, as it can lead to unrealistic expectations and disappointment. Emphasizing the human input behind AI development can increase acceptance and trust in AI tools. Highlighting human involvement in AI systems can also help reduce fears of job displacement, reshape public perception, and provide a basis for sustainable competitive advantage. The article suggests that companies should focus on showcasing the human expertise and effort that go into developing AI tools rather than making AI appear more human. [Extracted from the article]

Additional Information

  • Source:Harvard Business Review Digital Articles. 2025/01, p1
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2025
  • Accession Number:182337100
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