JOURNAL ARTICLE

"Speed Is a Leadership Decision".

  • Published In: Harvard Business Review, 2025, v. 103, n. 4. P. 36 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: IGNATIUS, ADI 3 of 3

Abstract

The article focuses on Andy Jassy's leadership of Amazon since becoming CEO in 2021, highlighting his efforts to sustain and accelerate the company's growth, which has increased revenues by over $230 billion during his tenure. Jassy emphasizes operating Amazon like a startup by encouraging risk-taking, reducing bureaucracy, and fostering ownership among employees to drive innovation and speed. He discusses the company's return-to-office policy to enhance collaboration and invention, and details Amazon's substantial investments in artificial intelligence (AI), including custom AI chips and services like SageMaker and Bedrock, aimed at transforming customer experiences. Jassy also reflects on the challenges of leading a large organization amid rapid technological change and geopolitical complexity, underscoring a customer-centric culture and continuous learning as key to Amazon's ongoing success.

Additional Information

  • Source:Harvard Business Review. 2025/07, Vol. 103, Issue 4, p36
  • Document Type:Interview
  • Subject Area:Computer Science
  • Publication Date:2025
  • ISSN:0017-8012
  • Accession Number:185880781
  • Copyright Statement:Copyright © Harvard Business Publishing. All Rights Reserved. This content is intended for individual research use only, subject to the following: Unless permission is expressly granted in a separate license, this content may NOT be used for classroom or teaching use, which includes teaching materials, electronic reserves, course packs or persistent linking from syllabi. Please consult your institution's librarian about the nature of relevant licenses held by your institution and the restrictions that may or may not apply.Unless permission is expressly granted in a separate license, this content may NOT be used in corporate training and/or as corporate learning materials. For corporate users, please consult the specific terms of your company's license(s) for complete information and restrictions. For more information and teaching resources from Harvard Business Publishing including Harvard Business School Cases, eLearning products, and business simulations please visit hbsp.harvard.edu. (Copyright applies to all Abstracts.)

Looking to go deeper into this topic? Look for more articles on EBSCOhost.