JOURNAL ARTICLE

Adobe’s CEO on Making Big Bets on Innovation.

  • Published In: Harvard Business Review, 2023, v. 101, n. 6. P. 36 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Narayen, Shantanu 3 of 3

Abstract

The article focuses on the leadership and strategic evolution of Adobe under CEO Shantanu Narayen, highlighting key milestones such as the launch of InDesign, the acquisition of Omniture to expand into digital marketing, and the transition from desktop software to the cloud-based Creative Cloud subscription model. It details how Adobe navigated economic challenges like the Great Recession by refocusing on innovation and people, and how the company embraced emerging technologies, particularly artificial intelligence through Adobe Sensei and Firefly, to enhance creativity and productivity. The narrative emphasizes Adobe's commitment to customer-centric innovation, transparent communication, and fostering a culture that empowers employees to drive long-term growth and transformation in digital experiences.

Additional Information

  • Source:Harvard Business Review. 2023/11, Vol. 101, Issue 6, p36
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2023
  • ISSN:0017-8012
  • Accession Number:172762405
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