JOURNAL ARTICLE
Amazon's humble history: Jeff Bezos used a rented garage as an office and held team meetings at a local Barnes & Noble.
Published In: Fortune.com, 2026. P. N.PAG 1 of 3
Database: Business Source Ultimate 2 of 3
Authored By: Lichtenberg, Nick 3 of 3
Abstract
The article focuses on the rise of Amazon, founded by Jeff Bezos, from its humble beginnings in a rented garage in Bellevue, Washington, to becoming a $2.4 trillion enterprise and the top company on the Fortune 500 in 2026. It details Bezos' vision of creating an online bookstore that evolved into a comprehensive e-commerce platform, emphasizing innovation, customer obsession, and strategic long-term thinking. The piece highlights Amazon's aggressive growth strategy in the 1990s, including the introduction of services like Amazon Prime and Amazon Web Services (AWS), which transformed the company into a global powerhouse influencing various sectors. Additionally, it addresses the implications of Amazon's market dominance, including concerns about competition and labor practices. [Extracted from the article]
Additional Information
- Source:Fortune.com. 2026/02, pN.PAG
- Document Type:Article
- Subject Area:Computer Science
- Publication Date:2026
- Accession Number:191773637
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