JOURNAL ARTICLE

How Microsoft Became Innovative Again.

  • Published In: Harvard Business Review Digital Articles, 2023. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Tabrizi, Behnam 3 of 3

Abstract

The article focuses on how Microsoft regained its innovative edge through a significant cultural transformation initiated under CEO Satya Nadella starting in 2014. Moving away from a defensive posture centered on protecting legacy assets like Windows, Microsoft adopted a startup mindset emphasizing customer obsession, openness to partnerships—including with rivals—and empowering engineers by reducing hierarchical constraints. Strategic acquisitions such as LinkedIn, GitHub, and Activision Blizzard reinforced this offensive approach, contrasting with Google’s more cautious, risk-averse stance despite its AI advancements. The article highlights that Microsoft’s revival underscores the importance of an existential vision, cultural openness, and bold action for sustained innovation in any industry.

Additional Information

  • Source:Harvard Business Review Digital Articles. 2023/02, p1
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2023
  • Accession Number:162285816

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