JOURNAL ARTICLE

Gen Z is rebelling against TikTok USA by installing another app—founded by an Oracle alum.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Lichtenberg, Nick 3 of 3

Abstract

The article discusses a growing movement among Gen Z creators in the U.S. who are rejecting TikTok following its acquisition by Oracle, a major enterprise software company. Many young users perceive this ownership change as a shift towards corporate control and potential censorship, particularly regarding pro-Palestinian content. In response, they are increasingly downloading UpScrolled, a new social media app created by a former Oracle engineer, which promises a more open and transparent platform without the algorithmic issues associated with TikTok. UpScrolled has rapidly gained popularity, surpassing 2.5 million users, as it aligns with Gen Z's desire for a less gamified and more authentic online experience. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Computer Science
  • Publication Date:2026
  • Accession Number:191433828
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