JOURNAL ARTICLE

'Trikal' brand controversy: MP Minister demands action against proprietors.

  • Published In: India Together, 2025. P. N.PAG 1 of 2

  • Database: Sociology Source Ultimate 2 of 2

Abstract

The article discusses the controversy surrounding the liquor brand "Trikal," which has drawn criticism from various Hindu leaders and politicians in Madhya Pradesh for allegedly offending religious sentiments. Madhya Pradesh Animal Husbandry Minister Lakhan Patel stated that the name, associated with Lord Shiva and Sanatan Dharma, should not be used for a liquor product, calling for action against its producers, Radico Khaitan. The whisky, priced between Rs 3,500 and Rs 4,500, has faced backlash from religious organizations and political figures who demand its withdrawal or renaming, emphasizing the need for respect towards cultural and religious symbols. [Extracted from the article]

Additional Information

  • Source:India Together. 2025/05, pN.PAG
  • Document Type:Article
  • Subject Area:Dance
  • Publication Date:2025
  • Accession Number:185454140
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