JOURNAL ARTICLE

Fonterra Agrees to Change Butter Label After Greenpeace Lawsuit.

  • Published In: Bloomberg.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Withers, Tracy 3 of 3

Abstract

The article focuses on Fonterra Cooperative Group's agreement to remove the "100% New Zealand Grass Fed" label from its Anchor butter packaging following legal action by Greenpeace. Greenpeace argued that the label was misleading under the Fair Trading Act because the cows' diet included imported palm kernel expeller (PKE), a by-product linked to deforestation in Southeast Asia. Fonterra acknowledged that combining "100% New Zealand" and "Grass Fed" on the label could mislead consumers but did not concede that "Grass Fed" alone was misleading. The company has ceased using the disputed label, while Greenpeace stated the resolution does not indicate a change in Fonterra’s PKE import practices. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2026/03, pN.PAG
  • Document Type:Article
  • Subject Area:Earth and Atmospheric Sciences
  • Publication Date:2026
  • Accession Number:192671784
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