JOURNAL ARTICLE

What Happens When AI Sets Wages.

  • Published In: Harvard Business Review, 2026, v. 104, n. 2. P. 40 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: COHEN, MAXIME C.; HAGE-YOUSSEF, EDDY; KHERN-AM-NUAI, WARUT 3 of 3

Abstract

This article summarizes research conducted when artificial intelligence (AI) sets wages for workers. The research utilized eight large language models (LLMs)--including GPT-4o, Claude 3.7 Sonnet, and DeepSeek-R1— and 60,000 freelancers' profiles, examining impact by age, gender and geography on AI-set wages. This article reports on the findings and insights gained with an emphasis on how prompts to the LLMs factors in.

Additional Information

  • Source:Harvard Business Review. 2026/03, Vol. 104, Issue 2, p40
  • Document Type:Article
  • Subject Area:Economics
  • Publication Date:2026
  • ISSN:0017-8012
  • Accession Number:191435158

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