Thinking Long-Term in a Short-Term Economy.

A reprint of the article "Thinking Long-Term in a Short-Term Economy" by Ron Ashkenas, which appeared online on August 7, 2012, is presented. According to the article, business managers and chief executive officers need to focus on long-term value creation while also reacting to short-term economic issues such as quarterly reports, earnings forecasts from analysts, and mass media coverage. Shifts involving products and finances are assessed in relation to business strategy development.