JOURNAL ARTICLE

I'm the chief growth officer at a payments app and I know how America really tips. Connecticut, I'm looking at you.

  • Published In: Fortune.com, 2026. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Cici, Ricardo 3 of 3

Abstract

The article examines the evolving tipping culture in America, highlighting that while many perceive tipping practices as excessive, Americans are becoming more selective about when and how much to tip. An analysis of over 89,000 transactions reveals that the average tip percentage is 15.46%, with higher percentages for relationship-driven services like barbering and beauty services. The article emphasizes that tipping is expanding into non-traditional sectors, prompting businesses to reconsider their compensation structures and customer engagement strategies. It suggests that fostering genuine customer relationships can lead to higher gratuities, while generic transactions yield lower tips. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2026/02, pN.PAG
  • Document Type:Article
  • Subject Area:Economics
  • Publication Date:2026
  • Accession Number:191458099
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