JOURNAL ARTICLE

Can Experience with International Alliances Help Firms Navigate Jolts? A Study of Resilience Amid the Dot-Com Bubble Burst.

  • Published In: Journal of International Marketing, 2025, v. 33, n. 2. P. 1 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Tower, Annette Popp; Nath, Pravin 3 of 3

Abstract

The article examines how international alliances help firms build resilience to environmental jolts—defined as unanticipated, disruptive changes in the external environment that can undermine firm strategies—using the dot-com bubble burst as a case study. Drawing on the knowledge-based view, it argues that international alliances provide access to novel knowledge and resources, enabling firms to develop dynamic capabilities that mitigate the negative impact of jolts on performance. Empirical analysis of U.S. firms shows that a strategic focus on value creation in international alliances and greater partner diversity significantly reduce the adverse effects of the jolt on sales and profit growth, while market diversity has no significant effect. The study contributes to literature by highlighting international alliances as a mechanism for building dynamic capabilities and resilience during severe environmental turbulence and offers managerial insights on leveraging value-creating partnerships and diverse collaborators to enhance firm adaptability.

Additional Information

  • Source:Journal of International Marketing. 2025/06, Vol. 33, Issue 2, p1
  • Document Type:Article
  • Subject Area:Economics
  • Publication Date:2025
  • ISSN:1069-031X
  • DOI:10.1177/1069031X241289129
  • Accession Number:184759449
  • Copyright Statement:Copyright of Journal of International Marketing is the property of American Marketing Association and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)

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