Postcolonial Chicken.

  • Published In: Atlantic, 2026, v. 337, n. 1. P. 48 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: Tayag, Yasmin 3 of 3

Abstract

The article focuses on the rise of Jollibee, a Filipino fast-food chain, as it expands into the U.S. market, showcasing its unique menu that blends American fast-food staples with Filipino flavors. Jollibee, which has around 80 locations in the U.S., offers distinctive items like Chickenjoy and Jolly Spaghetti, which have garnered positive reception, even being ranked as the best fried chicken by USA Today and Eater. The chain's growth is attributed to its ability to cater to both Filipino expatriates and mainstream American consumers, with plans to open 500 new stores in North America by the end of the decade. Despite cultural differences in service and menu preferences, Jollibee aims to reshape American fast-food experiences while maintaining its Filipino identity. [Extracted from the article]

Additional Information

  • Source:Atlantic. 2026/01, Vol. 337, Issue 1, p48
  • Document Type:Nonfiction Work
  • Subject Area:Economics
  • Publication Date:2026
  • ISSN:1072-7825
  • Accession Number:189774176
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