Case Study: Navigating Labor Unrest.

  • Published In: Harvard Business Review, 2024, v. 102, n. 2. P. 144 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Tamayo, Jorge 3 of 3

Abstract

The article presents a fictionalized case study which discusses the company Luna Motors headquartered in Japan, the lack of competitiveness of its Brazilian automobile manufacturing plant Luna Brazil, and the plant workers' labor union Aliança Automotiva Brasiliera (AAB). President of Luna Brazil Paulo Ferreira's strategy to increase productivity and profit and whether AAB would endorse his plan are considered.

Additional Information

  • Source:Harvard Business Review. 2024/03, Vol. 102, Issue 2, p144
  • Document Type:Case Study
  • Subject Area:Economics
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:175290816

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