JOURNAL ARTICLE
Explore New Areas of Major Gift Focus.
Published In: Major Gifts Report, 2024, v. 26, n. 11. P. 8 1 of 2
Database: Business Source Ultimate 2 of 2
Abstract
Davidson College has launched a women's philanthropy initiative called Women ACT, which aims to enhance the collective impact of women donors. The initiative offers two paths for participation: becoming a leadership donor or making a gift to the Wildcat Women Fund. Davidson College exceeded its fundraising goals for the initiative, raising $13.3 million from ACTivators and $1.12 million for the Wildcat Women Fund. Another innovative approach in major giving is the use of AI-generated content to create personalized messages for donors based on their connection to an organization. This targeted approach has led to increased engagement and financial support, with one campaign raising $31,000 for the Suncoast Humane Society. Soukup Strategic Solutions has developed a course to teach other nonprofits how to use AI for similar results. [Extracted from the article]
Additional Information
- Source:Major Gifts Report. 2024/11, Vol. 26, Issue 11, p8
- Document Type:Article
- Subject Area:Education
- Publication Date:2024
- ISSN:1527-7712
- DOI:10.1002/mgr.32483
- Accession Number:179963633
- Copyright Statement:Copyright of Major Gifts Report is the property of Wiley-Blackwell and its content may not be copied or emailed to multiple sites without the copyright holder's express written permission. Additionally, content may not be used with any artificial intelligence tools or machine learning technologies. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)
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