Application of Entrepreneurship Education and Personality Traits on the Components of Theory of Planned Behaviour to Measure Entrepreneurial Intention.

This article focuses on measuring entrepreneurial intention (EI) among postgraduate students by integrating the theory of planned behaviour (TPB) with entrepreneurship education (EE) and personality traits (PT). Using a questionnaire distributed to educated youths in Nagaland, India, the study found that attitude towards behaviour, subjective norms, perceived behavioural control (the three TPB components), along with EE and PT, collectively explain 56% of the variance in EI, with PT having the strongest influence and subjective norms the weakest. The research developed and validated a measurement model demonstrating good reliability and fit, suggesting that adding EE and PT to TPB enhances the understanding and prediction of entrepreneurial intention in contemporary contexts. The findings also question the current relevance of subjective norms in measuring EI, reflecting changes in entrepreneurial environments and individual characteristics.