JOURNAL ARTICLE

How Generative AI Can Augment Human Creativity.

  • Published In: Harvard Business Review, 2024, v. 102. P. 24 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Eapen, Tojin T.; Finkenstadt, Daniel J.; FOLK, JOSH; VENKATASWAMY, LOKESH 3 of 3

Abstract

The article focuses on how generative AI can enhance the process of democratizing innovation by augmenting human creativity and addressing key challenges faced by companies in leveraging crowdsourced ideas. It identifies four main obstacles—evaluation overload, expertise bias, lack of feasibility details, and difficulty synthesizing ideas—and explains how generative AI tools like ChatGPT, Midjourney, and Stable Diffusion can promote divergent thinking, challenge expert biases, assist in idea evaluation, support idea refinement, and facilitate collaboration among users. Examples include AI-generated product designs and combined innovation concepts, demonstrating AI's role in expanding creative possibilities and improving the quality and usability of ideas. The article emphasizes that generative AI's greatest potential lies in complementing human creativity rather than replacing it, thereby advancing more inclusive and effective innovation processes.

Additional Information

  • Source:Harvard Business Review. 2024/10, Vol. 102, p24
  • Document Type:Article
  • Subject Area:Education
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:182910261
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