Nine years of the Red Book Challenge conservation education in Southern Madagascar: What we have learned.

Red Book Challenge Conservation Education Madagascar is a small‐scale, arts‐based, conservation education initiative founded in 2012 by two Lemur catta researchers working in the Berenty Reserve and incorporated as a nonprofit organization in 2022. The target demographic is children and adults living in Southern Madagascar. The Red Book Challenge program initially consisted of providing supplementary conservation education through classroom visits at the elementary schools in Berenty village. The school children created small conservation booklets with red covers, giving the project its name. Today, the program has expanded to include the village of Besakoa Ambany and the city of Fort Dauphin, while remaining a small‐scale program. To date, the Red Book Challenge has completed seven outreach projects aimed at generating goodwill in the local community, community development, and conservation education. This retrospective analysis functions as a formative evaluation of the feasibility of future projects. This paper will focus on four projects that fall under the category of conservation education: (1) Using films to promote conservation topics (2) field trips to observe lemurs (3) a Malagasy‐run conservation club, and (4) a coloring book. These projects have been funded through small grants from the International Conservation Fund of Canada, and private donations. This paper includes the Red Book Challenge's history, results from the participant surveys, and the successes and failures in each stage of our work. Six shifts in thinking occurred: (1) use of Malagasy talent to create educational conservation films (2) more formal assessment before and after field trips (3) improvement of recruitment, training and supervision of staff to keep the conservation club self‐sufficient (4) enlistment of Malagasy illustrators and adaptation of environmentally friendly printing practices for the coloring books (5) disseminate study outcomes to international community though publication (6) reframe the program from spare‐time volunteer work to full‐time research work. Research Highlights: Positive and negative results of our operation of a small primate conservation education program as secondary to our academic research are reported with the aim of encouraging primatologists to thoughtfully take up conservation education or make their current programs a priority.Young people who participated in a field trip to see lemurs for the first time had their misconceptions about lemurs eliminated by the experience.Of 70 school children in three locations in Southern Madagascar who received our coloring books, 84% stated that they were very likely to share what they had learned from the book with their family. [ABSTRACT FROM AUTHOR]