After a decade of silence, Elon Musk's tunneling startup and its reclusive president, are hitting the media circuit.

The article discusses the recent shift in communication strategy by the Boring Company, led by president Steve Davis, who has begun engaging with the media after years of silence. This change comes amid scrutiny over the company's practices, including a fine for wastewater dumping and opposition to its Nashville tunnel project from local lawmakers and community groups. Davis, who has historically avoided public appearances, has recently participated in livestream discussions and media tours, suggesting a potential recognition of the need for transparency and public outreach in the face of challenges. The article raises questions about whether this media engagement is a temporary measure for damage control or a more significant shift in strategy for the company, which aims to develop ambitious transportation projects like hyperloop tunnels. [Extracted from the article]