JOURNAL ARTICLE

Create Winning Customer Experiences with Gen AI.

  • Published In: Harvard Business Review, 2024, v. 102. P. 66 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: SIGGELKOW, NICOLAJ; TERWIESCH, CHRISTIAN 3 of 3

Abstract

This article presents three tips for businesses when incorporating generative artificial intelligence for customer relations. The tips are based on the authors’ book “Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage” and include using the technology to complement, not replace, existing capabilities. Topics include large language models and the theme of recognize, request and respond in the customer journey.

Additional Information

  • Source:Harvard Business Review. 2024/10, Vol. 102, p66
  • Document Type:Article
  • Subject Area:Engineering
  • Publication Date:2024
  • ISSN:0017-8012
  • Accession Number:182910270

Looking to go deeper into this topic? Look for more articles on EBSCOhost.