A Strategic Approach for Meeting Customer Demand as Quickly as Possible.

The article discusses the concept of "proximity" as a strategic approach for meeting customer demand quickly. It highlights how digital technologies are bringing value closer to the moment of demand in time and space, enabling personalized solutions at the point of demand. The article outlines four key shifts that enable proximity: from physical to digital customers, economies at scale to personalization at scale, search to creation, and customer-centric to ecosystem-centric mindset. It also provides four steps for strategists to identify potential strategic moves that proximity offers, emphasizing the importance of envisioning, assessing barriers, brainstorming trends, and mapping opportunities. [Extracted from the article]