To Prove Your Company Isn't Greenwashing, Endorse Smart Regulation.

The article discusses the concept of greenwashing, where companies claim to be environmentally friendly without providing evidence to support their claims. It highlights historical examples of greenwashing, such as the "Keep America Beautiful" campaign, and more recent examples, like BP's promotion of personal carbon footprints. The article argues that the best way for companies to prove they are not greenwashing is to support meaningful regulations that ensure their entire sector or industry acts responsibly. It suggests steps companies can take, such as exiting trade groups that lobby against regulations and openly communicating with regulatory agencies. The article also provides examples of companies that have successfully demonstrated their commitment to sustainability through their support of regulations. [Extracted from the article]