JOURNAL ARTICLE

Selling Britishness: Commodity Culture, The Dominions and Empire By Felicity Barnes.

  • Published In: Modern British History, 2024, v. 35, n. 2. P. 246 1 of 3

  • Database: Academic Search Ultimate 2 of 3

  • Authored By: MacKenzie, John M. 3 of 3

Abstract

The article discusses the Empire Marketing Board (EMB), a body created in the 1920s to promote intra-imperial trade and encourage the British public to buy products from the empire. The EMB focused on visual advertising and emphasized the Britishness of products from the Dominions, such as fruit, meat, butter, and eggs. However, the advertising also excluded non-British European migration and indigenous peoples, reinforcing racial hierarchies. The article argues that the imperial idea and the projection of Britishness persisted into the Second World War, challenging the notion that the empire died after World War I. [Extracted from the article]

Additional Information

  • Source:Modern British History. 2024/06, Vol. 35, Issue 2, p246
  • Document Type:Article
  • Subject Area:Ethnic and Cultural Studies
  • Publication Date:2024
  • ISSN:2976-7016
  • DOI:10.1093/tcbh/hwad056
  • Accession Number:177611480
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