JOURNAL ARTICLE

Disney Licenses Characters to OpenAI, Takes $1 Billion Stake.

  • Published In: Bloomberg.com, 2025. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Schuetz, Molly 3 of 3

Abstract

The article discusses a significant licensing agreement between Walt Disney Co. and OpenAI, allowing OpenAI's AI video platform, Sora, to utilize Disney's iconic characters, including Mickey Mouse and Cinderella, for a three-year period. Disney has also made a $1 billion equity investment in OpenAI, marking the largest investment by a major Hollywood studio in an AI developer to date. The deal enables OpenAI to create AI-generated videos featuring over 200 Disney characters, although it does not include the use of actors' likenesses or voices. Disney plans to leverage OpenAI's tools for new products and experiences, including content for its Disney+ streaming service. The arrangement comes amid ongoing concerns in the creative industries regarding copyright protection and the use of intellectual property by AI companies. [Extracted from the article]

Additional Information

  • Source:Bloomberg.com. 2025/12, pN.PAG
  • Document Type:Article
  • Subject Area:Film
  • Publication Date:2025
  • Accession Number:190208768
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