JOURNAL ARTICLE

Possible sale of cable channel BET has Tyler Perry, Shaq, and 50 Cent circling to buy it: 'I thought 'wow, this is meant to be'.

  • Published In: Fortune.com, 2023. P. N.PAG 1 of 3

  • Database: Business Source Ultimate 2 of 3

  • Authored By: Pulley, Brett 3 of 3

Abstract

The article discusses the potential sale of BET Media Group, which includes the BET and VH1 networks, as current owner Paramount Global considers selling a majority stake. Notable figures such as Tyler Perry, Curtis "50 Cent" Jackson, Shaquille O'Neal, and Sean "Diddy" Combs are reportedly interested in bidding for the company, which could be valued at around $3 billion. The article highlights the decline in traditional cable viewership impacting BET's financial performance, while emphasizing the network's significance as a cultural brand and the desire for Black ownership in its future. Byron Allen, a media entrepreneur, also expressed support for Black ownership of BET and VH1. [Extracted from the article]

Additional Information

  • Source:Fortune.com. 2023/05, pN.PAG
  • Document Type:Article
  • Subject Area:Film
  • Publication Date:2023
  • Accession Number:163910265
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